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Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)

You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to … Continue reading

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Benefits of Hiring a Marketing Unicorn

iStock The start of a new company is rewarding, exciting, and completely overwhelming. Every new business comes with a host of new issues and responsibilities that generally fall to the entrepreneur. But one person can’t possibly cover every position in … Continue reading

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America’s Fastest Growing Industry Trends [Infographic]

The best way to spot emerging business trends to capitalize upon is to watch industry leaders who are named on the annual Inc 5000 Fastest Growing Business list. Learn which business sectors are booming and offer the best odds of … Continue reading

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3 Key Challenges Facing a Startup Looking to Grow

The agile structure of a small startup is immensely appealing. Communication is swift, and maximum output per person is achieved by the very structure of the team. However, maintaining a small team is incredibly difficult as a company looks to … Continue reading

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How to Use Influencers to Launch Your Brand

Free-Photos / Pixabay You’ve spent months planning out your new business, and now it’s time to think about creating a marketing plan for your launch. For a small business start-up, marketing budgets are often tight and there is no room … Continue reading

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10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy

1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down … Continue reading

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Interest vs. APR: What’s the Difference?

If you’ve gotten to the point in your loan shopping that you’re comparing interest rates and APRs, congratulations—you’ve arrived at the nitty-gritty of your financing search, in which you’ll start to make big decisions about your business’s financial future. As … Continue reading