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10 Ideas driving the future of social media marketing

By Mark Schaefer I recently debuted a new speech at the Social Media Marketing World conference in San Diego. This is a grand global event and I’m proud that I have given a speech all six years it has been in … Continue reading

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Why Your Business Needs Video Marketing

StockSnap / Pixabay Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that … Continue reading

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#200: 10 Online Marketers Share Their Zig Stories

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you! To celebrate, I … Continue reading

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Trump and the weird attention economy of Facebook

When you try to buy online ads from Facebook’s self-serve ad-auctioning platform, merely being the highest bidder isn’t enough to guarantee that your ads will get through: Facebook multiplies your bid by a software-generated prediction about how responsive the audience … Continue reading

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10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement

You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip shares 10 ways … Continue reading

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Facebook bombshell: It has stopped growing.

By Mark Schaefer Have you had a feeling that Facebook is reversing course? My friends at Edison Research and Triton have released new a new study indicating … that might be true. We see in the graph above that for the … Continue reading