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#198: Five Important Facebook Ad Changes with Rick Mulready

Biggest Takeaways You Don’t Want to Miss: Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012. … Continue reading

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The independent experts who favorably evaluated Facebook's "Messenger Kids" were funded by Facebook

When Facebook rolled out “Messenger Kids,” an IM product aimed at the 6-and-up set, it trumpeted that during the product’s 18-month development cycle, it had been evaluated by child development experts in order to “safeguard” the young children it was … Continue reading

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Exiled Cambodian opposition leader sues Facebook in California over allegations of collusion with Cambodia's dictator

Cambodian dictator Hun Sen has ruled since 1998, and when an opposition leader used Facebook to challenge his election in 2013, Hun Sen teamed up with a fake news outlet called Fresh News to deploy a Facebook-based strategy to consolidate … Continue reading

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Using Facebook Messenger Bots to Boost Your Business

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very … Continue reading

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Facebook hired a pollster to track Zuck's public image, but he quit because working for Facebook filled him with shame

Tavis McGinn came to a job interview at Facebook to do the kind of work he’d done at Google, using analytics to help advertisers refine their campaigns; instead he was offered a job as Zuck’s personal pollster, tracking the CEO’s … Continue reading

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In the USA, Trump supporters are the most prolific users and sharers of "junk news" (a mix of untruth and distastefully presented materials)

Oxford’s Computational Propaganda Project surveyed 13,500 “politically active” US Twitter users and 48,000 publicly visible Facebook pages, coding them for political affiliation, then measuring how much “junk news” (a news article that fails to live up to three or more … Continue reading