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What to Watch Out For: Content Marketing Trends in 2018 [Infographic]

As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular … Continue reading

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Finding New Leads For Your Business

Finding new leads for your business takes up a lot of time; almost all of it, in fact. According to Investopedia, a sales lead is “a prospective consumer of a product or service, created when an individual or business shows … Continue reading

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AdTech Companies for Publishers to Connect with at IAB

PublicDomainPictures / Pixabay This is sponsored content provided by Inboundment and does not constitute the views or opinions of Business 2 Community. New terminology has emerged in the interactive advertising space: ad tech or advertising technology. The demands of the … Continue reading

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Creating A Personalized – Not Personified – Customer Experience

Nietjuh / Pixabay Emily is 32 years old. She is a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle with her husband and two kids, where they … Continue reading

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How Share of Voice Measures the Effectiveness of Public Relations

Share of voice reigns as a popular and valuable metric for measuring the effectiveness of an organization’s public relations. Share of voice can provide quantifiable data that illustrates how its PR fares against competitors and helps determine PR’s contribution to … Continue reading

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3 Psychological ‘Secrets’ to Build Out a High-Converting Landing Page

The potential to perfect the human mind has captivated imaginations for centuries. It seems that with the right tools, the right techniques and the right know-how, humans can become better, smarter versions of themselves. People have even gone so far … Continue reading

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6 Things Small Business Owners Need To Do To Gain SEO Traction in 2018

The Web Is Growing When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. … Continue reading