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The Business Case to Support Your Web Presence Management Initiative

Free-Photos / Pixabay Web presence management is the process of creating and maintaining a digital inventory of all web points-of-presence (POPs) including: social media accounts and pages, websites, blogs, and domains. At first glance, web presence management may seem primarily … Continue reading

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Smart Digital Agencies Share Both the Good and the Bad So the Results Aren’t Ugly

According to the State of Marketing Technology Report 2017 by Walker Sands Communications, “It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands … Continue reading

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Need To Double Your Efficiency? Try Using Time Tracking Software For a Change

I always hear a lot of people saying the same phrase over-and-over that, “I’m too busy” or “I don’t have time to do anything else.” This happens because of not being able to properly calculate the time you spend on … Continue reading

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Male vs. Female: In Email Marketing, Does Gender Matter?

The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more … Continue reading

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Is a PPC Management Software Right For Your Small Business?

A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your … Continue reading