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How to Sell Training to Companies and Quadruple Your Course Sales

If there’s one thing that smart business owners do to sabotage their success, it’s this: they keep reinventing the wheel. You launch a course, you put in so much blood, sweat, and tears… You get customers for it, you get … Continue reading

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How To Turn Knowledge Into a Successful Business Strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you … Continue reading

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A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it … Continue reading

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How Entrepreneurs Can begin The New Year on The Right Foot

As 2018 pertained to its end, business owners were hectic dealing with jobs, which were left on the back heater for longer than they would certainly have thought. From cost monitoring to site updates, there are several such jobs which … Continue reading

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3 Ways Negative Reviews Can Help Your Business

Critiques and bad reviews can be crushing, but also great for business. This may seem hard to believe, but negative customer feedback helps your business learn from its mistakes. Each review contributed is an opportunity to better understand the strengths … Continue reading

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5 Essential Leadership Skills Every Business Owner Needs

From manager to creative, small business owners are used to wearing a lot of different hats with their startups. Balancing out the role means being able to act as a leader and that requires certain skills. Every leader may be … Continue reading

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In-House or Outsource: The Startup Dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. My team often works as a marketing and strategy extension to small and medium-sized businesses who don’t … Continue reading

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Do You Need a Brand to Start a Business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product … Continue reading

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5 Reasons to Grow Your Marketing Strategy in the Summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the … Continue reading

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If You’re Not Using 1-Click Upsells, You’re Leaving At Least 35% of Your Revenue On The Table

“You just bought an amazing new phone, do you want a protective case to go with it?” You betcha! The upsell is everywhere you go, from fast food drive-thrus to the shoe store. And no wonder, since post-purchase upsells have … Continue reading