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Creating Memorable Experiences: The Psychology of Brand Engagement

geralt / Pixabay At the intersection of psychology and marketing is true brand experience. It’s the collection of micro-moments, defined by Google as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey” and it’s in those … Continue reading

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Using Facebook Messenger Bots to Boost Your Business

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very … Continue reading

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Your LinkedIn Profile: Resume or Your Professional Reputation?

Many people join LinkedIn to get a job or to change jobs. They upload their resume or CV proudly boasting about their professional accomplishments in an attempt to appeal to recruiters and hiring managers. Others join, then do little more, … Continue reading

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What’s Big in Website Design for 2018

A new year is the perfect time to think about shaking up your marketing techniques and one of the best ways to breathe a new lease of life into your brand is through updating your website design. Like any other … Continue reading