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Why Your Website Needs A Page For Every Purpose

Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want … Continue reading

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10 Ideas driving the future of social media marketing

By Mark Schaefer I recently debuted a new speech at the Social Media Marketing World conference in San Diego. This is a grand global event and I’m proud that I have given a speech all six years it has been in … Continue reading

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Here’s How to Avoid the End of Brand Marketing

America’s generation of future marketers is growing up on video and in photos. They’re becoming naturally accustomed to documenting their lives and the lives of others. They’re sensitive and insensitive tastes born new takes on comedy, drama, and life in … Continue reading

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Creating Memorable Experiences: The Psychology of Brand Engagement

geralt / Pixabay At the intersection of psychology and marketing is true brand experience. It’s the collection of micro-moments, defined by Google as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey” and it’s in those … Continue reading