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How to Get Started With Instagram Ads

So you’ve come up with a plan for your Instagram ad campaign.
You’ve created some eye-catching content.
Written a pretty interesting call-to-action.

Only to get nothing in return…

Or maybe, you haven’t even started with Instagram ads yet?

Either way, if that’s the case, then this article will come in very handy.

Bookmark this page, save it to your Pocket, just do something so you can come back and refer to this guide for each Instagram ad you run. It’ll help you in the long-run with a successful campaign in market.

Instagram Ads: How To Get Started

Instagram ads are relatively easy to set-up. Providing you target the right audience and have an eye-catching piece of content with compelling copy, there’s no doubt in seeing success from your ad’s efforts. Take note of the following steps to get started with running a successful Instagram ad.

 

Step 1 – Setting up your account

In order to run ads on the platform, you are required to connect your account with a Facebook page. It’s very simple and takes less than a minute. Follow the steps below…

  1. Navigate to your Facebook Page
  2. Click on the Settings tab
  3. Click ‘Instagram’ on the sidebar
  4. Connect your Instagram account

instagram ads

After you have connected your account, it should look something like the below:

instagram ads

Step 2 – Creating the Ad:

Now that you have got your account connected successfully, it’s time to begin creating the Instagram ad.

You will be required to use Facebook’s Power Editor in order to launch and manage your Instagram adverts.

Getting started is simple. Just head on over here, choose your ad account and then follow the steps below.

  1. Click the ‘Create Ad’ button in situated in the top right corner.
  2. Choose your objective for the ad:
      • Awareness:
        Brand Awareness (Reach people who are more likely to pay attention to your ads)
        Reach (Show your ad to the maximum number of people)
    • Consideration:
      Traffic (Send users to a destination on or off Facebook, like a website or app)
      Engagement (Get your ad displayed in front of people who are likely to engage with your post or page. Like, comment etc)
      App Installs (Promote your app to users on iOS and/or Android)
      Video Views (Promote videos to boost views and engagement. Behind-the-scenes content etc)
      Lead Generation (Collect lead information from those who are interested in your business)
      Messages (Get more people to start conversations with you via Messenger)
    • Conversion:
      Conversions (Encourage users to take valuable actions on your site like adding payment information or making a payment. Make sure to track using Facebook Pixels)
      Catalogue Sales (Create ads that automatically show items from your catalogue to targeted audiences)
      Store Visits (Promote business locations to increase store visits of those who are nearby)
  3. Give your campaign a suitable name. Then choose a suitable ad-set name.
  4. Fill out your target audience, try to be a quite specific but not limit yourself. Ideally, you want the find the perfect sweet spot where you aren’t too specific nor too broad.
  5. On the placements section, click the ‘Edit Placements’ text, then set the device type to ‘Mobile only’ after you have done that, you will then need to uncheck Facebook, Audience Network and Messenger. Leaving Instagram the only one to be the selected placement.
  6. Define the budget of your campaign and then schedule the advert. It’s also worth considering to set a daily budget and check back regularly to see how the ads are performing. Once every two days is fine.
    Depending on the ad objective you chose, you will now be required to fill out details for the ad.
  7. Locate the image for your ad and start the upload. I would recommend an image that is 1080px X 1080px with little to no text for the best results.
  8. Enter your text for the ad. Try to keep it short and to the point.
  9. Add a destination link for where your audience will be directed.
  10. Choose your desired call-to-action from the list drop down:
    • Shop Now
    • Sign Up
    • Watch More
    • Request Time
    • Apply Now
    • Book Now
    • Contact Us
    • Download
    • Get Showtimes
    • Learn More
    • Listen Now
    • Send Message
    • See Menu
  11. Once you have filled out the rest of the details, consider enabling your Facebook pixel if you have one set-up. This will allow you to see website activity and build more audiences for ad targeting.
  12. After you have double checked everything and are happy with how it looks. Go ahead and click ‘Confirm’.
  13. After you have successfully submitted your ad, it will join the queue for approving and then will be made public and start being displayed in front of your audience.

instagram ads

Best Practices for Instagram Ads:

When running Instagram ads, it’s important you ensure all your adverts are correctly set-up and optimised for the best results possible. After all, who wants to be running an advert that doesn’t perform at all?

Below are some best practices to keep in mind for your Instagram ads.

Sizing:

In order to get more engagement, reach and success on the platform, you should use an image that is 1080 pixels X 1080 pixels. Square format ads perform much better than the rectangular ad formats.

Text on Images:

Instagram ads are just like Facebook ads. Only 20% of an image can be text. Failing to comply with that will result in very low reach and potentially not even being approved. You’ve been warned!

Different Ads:

Some ad formats and objectives perform better than others. It’s worth running a few different ad formats and maybe different goals for the same campaign. This way, you can identify what works best for your audience to maximize your return on investment (ROI).

Catchy Captions:

If your caption isn’t very catchy, your ad might not perform as well as you thought. Having a catchy caption in place is vital to encourage your audience to make the move, whether that’s clicking a link, installing an app or engaging with your content.

I would recommend running a few different captions through CoSchedule’s headline analyzer. That way, you can see how powerful your caption CTA is and what power words you are/aren’t using.

 

Take Care When Editing:

When you edit adverts for your Instagram, you should be extremely careful. Some changes will end up resetting your likes and comments from the previous ad. You’ll want to be very careful otherwise you’ll be almost starting from the beginning.

Video Advice:

If you are looking to use video content in your adverts, it’s worth keeping in mind that your videos can not be any longer than 30 seconds and must not be be more than 30MB. Anything below should be fine.

Ideas for Running Instagram Ads:

Aside from running Instagram adverts for your campaign, you can also run them to increase list growth, engagement and publicity. Below are a few ideas for running Instagram ads that will help with your brand success.

Competitions:

Running competitions on Instagram via an Instagram ad can help list and social growth. Whether you require your audience to give you their contact details or simply request them to follow you – competitions can be a success if planned out correctly.

Build a community:

If you don’t have much of a large or active following, it might be time to consider running an Instagram ad to help build your community. You could promote a post and request your audience to tag their friends or drop a comment. It’s good practice to then respond to all comments and build a strong relationship.

Increase brand awareness:

Instagram adverts are brilliant for increasing brand awareness. Identify the right audience, set the target locations and share high-quality content that is engaging and ideally unique, and then you’ll be on the road to a very successful Instagram campaign.

Measuring Success:

After you’ve pushed live your Instagram ad, it’s important to keep track and monitor it’s progress. By doing this on a regular occasion, documenting the results, you will be able to identify what works and what doesn’t. This will come in very handy for the future, when you then consider optimising and increasing your budget for the best performing ads that deliver the best quality traffic or leads.

Conclusion:

Choosing the right objective, creating stunning attractive content and writing compelling copy is the key to a successful Instagram ad. Putting that in place with a successful Instagram growth strategy will help you dominate the platform.

Remember, running adverts won’t guarantee results. There are several key factors involved. You need to ensure your content is high-quality and to the standard where your audience want to engage and and maybe even reshare your content.

The best way to achieve this is to provide them value there and then. The fewer actions you can get them to do, the more they are likely to make the move.

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U.S. Military Drawing Up Plans for Nationwide Gun Confiscations Is Satire

Skitterphoto / Pixabay

Reports that the U.S. military is drawing up plans to confiscate guns nationwide are false. Rumors that a senior U.S. general confirmed the military’s secret operation stemmed from a well-known military satire website.

According to Snopes, the fake claim was published in 2013 by the Duffel Blog, a website known for publishing parody news and military satire. The article claimed that the military had devised a secret plan to seize privately-owned firearms from gun owners across the country. It purported:

A senior U.S. general has confirmed that the military has secretly drawn up plans to round up large numbers of privately-owned firearms from American gun owners.

Gen. James M. Scott of the U.S. Air Force confirmed that the Pentagon received a series of formal directives from the White House between November 7 and December 13 to begin plans for a massive nationwide operation to confiscate guns using a series of federal databases compiled over the last few decades.

[…] The plan, known in the military as Operation PREAKNESS, combines a series of tactics developed for house sweeps and room clearing in Iraq and Afghanistan, which Scott admitted had been used as test-runs for the U.S.

The report, however, is entirely fabricated. There are no plans for a “massive nationwide operation” for gun confiscation and Duffel Bag clearly states in their disclaimer that articles are not meant to be taken seriously:

Duffel Blog is a parody of a news organization, and all content it publishes is satirical in nature. No content should be regarded as truthful, and no reference of an individual, company, or military unit seeks to inflict malice or emotional harm. All characters, groups, and military units appearing in these works are fictitious.

Despite the fact that the satirical story was published five years ago, it recently attracted the attention of hundreds of people on social media. Following a mass shooting at a school in Parkland, Florida, which reignited the gun control debate, the Duffel Blog shared the article on their Facebook page with the claim that the U.S. general verified the military’s secret plans to confiscate guns.

Here are some examples of people sharing the satirical story on social media:

Social Media Shares Satirical Story about Military Planning for Nationwide Gun Confiscations

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Have you seen the satirical story about the military drawing up plans for nationwide gun confiscations circulating social media? What are your thoughts on the military satire site? Sound off in the comments section below!

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Operating on Your Personal Assumptions Can Be Dangerous

Not long ago, I had a somewhat tenuous conversation with one of our suppliers. I mentioned to him that it took too long for him to call me back. This time it took three days. His response was, “I called you back the same week. That isn’t good enough?”

No! It’s not! That’s not what good service, at least for me, is about. But, that’s not what this lesson is really about. It is actually about this guy’s assumption that three days would be an acceptable response time. The key word here is assumption.

This reminded me of a roofer I wanted to hire to fix my leaky roof. He had come recommended by a friend. I called him and he said he would come out in a few days to have a look. As long as we didn’t have a major downpour, that would be fine. I didn’t hear from him for over a week, so I decided to call and see when he planned to come check out my roof. His exact words were, “Don’t worry, I’ll get around to it.”

A week later, I called him again. He gave me the same answer, “I’ll get around to it.” By that time, I realized his definition of “getting around to it,” was different than mine. So, I called another roofer. He told me exactly when he would be able to come out, which was in two days.

Several days later, the original roofer called me back to let me know he would be over the next day. I gave him the news: I’d hired someone else.

He said “Okay” and hung up the phone. He didn’t ask why. He didn’t even seem to care. All I know is that he never “got around to it.” His assumption that I’d be okay with waiting a couple of weeks

with a leaky roof, worrying if it would rain and start leaking again, didn’t meet my expectation.

In both of these examples, the personal assumption that each of these people had was not in sync with mine. In both of these cases, it was about time. Specifically, how much time I was willing to wait before complaining or, ultimately, choosing to do business with someone else.

Consider this: Just because I don’t like mushrooms, doesn’t mean my friends won’t. Just because I don’t drink coffee, doesn’t mean others might not want a cup of coffee during a morning meeting. And, just because I don’t care about you calling me back the same day, doesn’t mean my customer won’t.

Operating based on personal assumptions – or my personal likes and dislikes – can be dangerous. What makes me happy or upset may not be in sync with how my customers feel. And when my assumptions don’t align with my customers’, it’s a potential customer experience disaster.

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How to Write a Creative Brief for Your Agency

StartupStockPhotos / Pixabay

Whipping up a creative brief before you partner with an agency is a no-brainer. You’ve got an idea? You write a brief. Simple. But unless you get a personal kick out of drafting strategy documents, the odds are, you probably don’t enjoy writing them. Because of that, fantastic briefs are pretty rare to come by. Just ask our CEO Shelley, who had a few honest words to say about this some years back. Believe me, she knows a dodgy brief when she sees one.

That said, I’m part of an agency that is fully aware of the reasons why a brief can be bit ‘meh’. If it’s not done well, it might be because the briefer in question is unprepared, can’t be bothered, or quite frankly, doesn’t know how to write one. Still, a project or a campaign doesn’t have a fighting chance without a clear, well-written brief to steer it along the way. But where to begin? And would should you avoid when you’re preparing it?

What to do:

Know what you want ­

You’re the expert on your business. That’s right. You. An agency can only do so much with the information you provide. Vague, half-baked ideas won’t suddenly morph into a stroke of brilliance because you’ve approached an agency in the hopes they can fill in the blanks. Of course, our creativity knows no bounds (if we say so ourselves). But the objective you want to meet begins with you.

However, it you’re not running the show and you’re responsible for delivering a project for someone else, you should interrogate them for ever last shred of information they can muster. It’ll make a big difference.

Give yourself some time

Briefing isn’t easy, so it should never be a rush job. It needs research to 1) help you clarify those objectives I mentioned earlier, and 2) collate supporting information you can provide with your brief. As Shelley mentioned in her blog post, if you’ve seen something that inspires your ideas, you can provide jpegs, links or attachments as an appendix to your brief.

Time will also give you the chance to run the idea past the necessary stakeholders for that all-important buy-in, or so you can make any tweaks to the final idea.

What not to do:

Don’t waffle

It’s not called a brief for nothing. As one of our former account managers pointed out, there’s no need for fluff or fuss when it comes to writing it. Yes, it should be informative, but at the very least it should cover:

  • The current position of the brand or business: where are you now?
  • Your SMART goals / objectives: where do you want to go?
  • Your strategy: how do you want to get there?
  • Your audience: who are you targeting?
  • An outline of success: what does this look like?
  • A deadline: when does this need to be done by?

Don’t forget the budget

A good agency can come up with a creative concept for your goal, no matter the size of your budget. So, don’t feel afraid to share it. A range or ballpark figure will help us know how far we can go. It’ll also prevent us coming up with something that cost three times more than you had in mind. Help us help you ­– and everybody wins.

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How Gen Z is Changing Companies’ Marketing Plans

It seems like every day I read another article about how Millennials are killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no longer the largest generation. Gen Z already commands $44 billion in spending power and is a larger generation than their predecessors. Marketing to them is marketing for the future.

Each generation requires a different marketing strategy. The rapid evolution and integration of tech into our daily lives has made generational differences even starker. Gen Z grew up with social media as a fact of life, and they consume more online content than any other generation.

So what are the best ways companies marketing plans can target Gen Z?

More and Better Video

Gen Z is the video generation. They log more time on YouTube than they do on TV. They grew up having watched independent channel creators make incredible videos, and they gravitate towards great video quality.

As a result, Gen Z is probably the most visual generation that markets have ever had to contend with. They’re watching videos all the time, and they want them to be impactful, beautiful and geared towards them.

Personalized Messaging

Gen Z is looking to buy from brands that feel like friends. They love brands that are on trend, that speak with a consistent voice, and that have a personalized message. They don’t want clunky brands that come across as desperate or inauthentic.

Personalizing a message for an entire generation is no small task, to be sure. But it can be done in small ways. Break your audience down and market to groups within the whole. Gen Z girls between 12-18 is an easier group to market to.

Cultivate an In Store Experience

Gen Z shops in stores much more than Millennials. This ties in with their love of personalization. They go to stores for the unique experiences they can have there, as opposed to staring at the same website that everyone else sees. They also want to connect with the brands they’re supporting; being in stores and able to talk to employees, touch the items, and be immersed in the store itself matters to them

If you have a brick and mortar business, look to engage Gen Z there. Use your storefront to your advantage and promote your individual offerings via classes, events and in store specials.

Gen Z will have the most purchasing power in the market in the next few years, and it’s a lead they will likely command for years after that. Marketing plans need to include Gen Z targets to stay relevant and to keep business booming.

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Digital Marketing Tips for Start-Ups in 2018

Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign.

Be consistent and post frequently on social:

Social media is one of the most lucrative and effective ways to market your business. Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion.

The key to success on social media is to make sure you find your brand’s voice. Post regularly, and ensure there’s a unified identity to your posts. Make sure not to over post or sway away from the message you want to convey. According to the Buffer app, the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Remember that it’s not all about you:

Many brands turn to their social media accounts strictly to promote their business. This strategy will fail; it provides no value to followers.

Instead, make it a point to find and share information that your customers want and need to see. It’s okay to share some promoted content from time to time. If your plan is highly focused on self-promotion, reinvent your marketing plan so you can reach the minds of target buyers.

Focus on engagement:

Social media is a great way for your start-up to interact with its current and prospective customers. Do what you can to make sure your followers feel like valuable members of your brand.

While it may be tough, don’t shy away from social confrontation. Use customer complaints a chance to show off how well your brand can handle mistakes and you can grow your business quickly. It’s tempting to hide when you fail, but it’s better to face your failures head on. Struggles are an inevitable part of launching a start-up and the hurdles you face along the way are inescapable. Approach these situations as opportunities to learn.

Keep on treating content as the king:

When launching a start-up, content marketing is one of the most overlooked investments. You may wonder why it’s so important. The reason is that content is the vehicle that can convey your brand’s message when it’s well-written. If your content isn’t clear and your message isn’t concise and well formulated, you won’t find success. Think about the message you want to get across – content marketing isn’t about tossing around some ideas and hoping for the best. Engage in some industry research to formulate a plan and don’t focus solely on your features, but learn to sell the benefits.

Do outreach yourself:

One vital step to creating an effective content marketing strategy is promoting content. Once you produce an incredible piece of branded content, it’s time to amplify it as much as you can. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. If you can invest even a few hours each week to outreach, your start-up will start to gain momentum.

It’s a great achievement to dream big and launch a start-up. Give yourself a pat on the back and acknowledge that running a business on a limited budget is not an easy feat. Digital marketing is a powerful tool that can contribute to your online presence and positively impact your bottom line when you utilize it correctly.

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4 Common Misconceptions About CRM Tools

Long gone are the days of the little black book or the rolodex. We live in a digital world, and our contacts are often scattered across spreadsheets and inboxes.

Many businesses have either been resistant to or have misconceptions about using Contact Relationship Management (CRM) tools – and for good reason. It can be time consuming, hard to get your team onboard with a new tool, and a struggle to get the buy-in you need to get the leverage you have to have to justify the expense.

That said, it doesn’t have to be that way. We’re here to debunk some of the common misconceptions surrounding CRM solutions, so you and your team can be more effective using CRM tools today.

1. CRM Tools are just for building and maintaining relationships with customers

While it’s true that CRM tools were initially created for the tasks of building and maintaining relationships with your existing and future customers, today’s CRM tools can do much more.

CRM tools such as Salesforce, Hubspot CRM, or Insightly can help you manage the data flowing into (and out of) your business. Tools like these can help you track your sales cycle and build customized email templates that help streamline communications as well as manage your contacts and interactions. Believe it or not, a CRM can actually shorten your sales cycle.

Managers, reps and assistants can all have access to information that will help your team to function more efficiently. Cloud based CRM tools are perfect for busy reps who spend a lot of time on the road. You can pass information back and forth easily and even access it on any device. Have an impromptu meeting or call with a potential customer? Pull up their info immediately and start building that relationship.

2. My business is too small to need CRM

Small businesses work hard – and are always looking for a leg up on the competition. CRM tools can help, enabling smaller teams to do more work in less time.

These tools can also help to ensure the integrity of your data. How many times have you gotten a bounce-back from a client who had recently changed jobs? It’s a waste of valuable time, which is a finite resource for all of us, and even more important for smaller teams.

In fact, Harvard Business Review estimates that bad data costs the U.S. an unbelievable 3 trillion dollars per year. Using CRM tools contributes to improved data integrity, because it sets a standard for capturing data that becomes part of your company’s best practices.

3. CRM tools are an unnecessary cost.

Some of the best CRM tools out there, including HubSpot CRM and Google Contacts, are free to use. You can always try out one of the CRM platforms that is free to use and upgrade to premium features once you find them necessary. Other CRM apps are anywhere from $9 – $75 per month, and several have custom pricing options that you can fit to your business.

Check out this article for 9 cost effective CRM platforms alternatives to the more expensive CRM tools. Chances are, you’ll fall in love with the functionality – and find that the cost is far outweighed by the benefits.

4. Data entry is too time-consuming. CRM will just slow us down.

Even the most old-school of sales teams must have a way to track their progress. This often means using a system involving a series of spreadsheets. Sure, you’ve got a system, everyone knows how to use it, and it’s working just fine for you. But, what if you could be even more productive?

Some of the best CRM apps will data mine for you. Enter a domain name for your contact, and it will pull in relevant information both from their website and your email inbox. You can build robust data on potential customers with just a few keystrokes. A spreadsheet can’t do that.

If you’re considering migrating from a spreadsheet-based system that you’re currently using, it can be useful to hire a virtual assistant to help with data entry. Once your data is in the system, you’ll have the entire picture at your fingertips in moments instead of minutes.

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The Importance of Focusing While in Transition

I for one fully understand those in transition. I’ve been there at times myself–and for way too long. Life for the unemployed is hugely confusing. The quasi life equilibrium that used to exist before the transition period has been lost. And everybody you know seems to want to be helpful by giving you (nonprofessional) advice, which can add another layer of confusion to your bewilderment, thereby causing further disorientation. So, what’s the best thing to do to get back on track, get a job, and reach a life balance again? The answer may seem too simplistic: FOCUS.

You’ve probably heard the cliché “If you don’t know where you’re going, you’re going nowhere.” How true, so therefore you need a path, a direction, and a huge amount of mental energy to stay focused on the right things.

The following (professional!) advice is paraphrased from a recent networking presentation given by my friend Abby Kohut (http://absolutelyabby.com/), who’s one of the smartest people I know in this business.

  • Thirty percent of your time should be spent in live networking. Sixty to 80 percent of people get their jobs via networking. Think about how you got your last job: probably by talking to someone who put you in touch with others, and the next thing was an interview.
  • Another 30 percent of your time should be spent on applying for jobs online, generating leads, and communicating via e-mail.
  • Twenty percent of your time should be spent on volunteering. It is critical for your mental health simply to be with people, to get involved, and to get exposure.
  • The last 20 percent of your time should be spent doing things for yourself. People are like batteries: periodically, they need to be recharged. In order to project to the hiring manager via the interview that you are the ideal candidate, you have to feel good about yourself. So, whatever makes you feel that way, do it!

By following these guidelines, staying focused, and cultivating perseverance, you’ll be handsomely rewarded with a job you deserve.

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How Facebook Messenger Bots Can Help Your Business Grow

Get More Exposure for Your Business with Facebook Messenger Bots

How Facebook Messenger Bots Can Help Your Business Grow

Would you like to experience more one-on-one communication with your leads and customers? Bots on Facebook Messenger are quickly becoming an effective tool for business, and can especially help attract more sales through direct payments and improved customer service.

This newer technology tool brings the prospects to you just by interacting and sharing valuable information and offers through personalized chat bots.

According to a study by Nielsen study commissioned from Facebook, 63 percent of business owners reported that messaging has been on the increase over the last couple of years. As a result their customers are getting a more positive result from their purchases and conversations.

People use Messenger to not only communicate with each other, but are now reaching out on a more personal level to connect with their favorite brands and influencers. Chat bots can allow for meaningful and helpful discussions that help build relationships because they can be configured to know how to respond to specific inquiries.

Because this type of interaction is based upon very focused parameters it is quickly becoming a must for any business in order to grow and reach more people who are not only using their mobile devices but voice search technology as well. In order to start taking advantage of this articificial intelligence tool it’s important to know how to utilize it properly so that responses are helpful and meaningful.

The benefits of using messaging bots for your brand include:

  • Connecting with your audience personally through conversations
  • Instant answers to commonly asked questions or issues
  • Providing a better understanding of who your customers are
  • Generating sales from purchases on Messenger

If you want to build your brand then using bots the right way is essential to your growth. Here are several ways your business can benefit:

Improves conversations

Because bots are intuitive, they allow you to discover the needs of your audience and provide more relevant information and products for them. Your business can create relationships through authentic communication tailored to each individual. Facebook’s Discover feature allows customers to see exactly which business they have interacted with, which reminds them to come back.

More visibility

Messenger is a great place to discover what people are interested in through their category search feature. These are organized by topic and are refreshed on a consistent basis. The more specific your topics the better results your business will experience when someone is doing a search.

Provides a custom experience

Once you have set up an AI bot for Messenger you can give your leads and customers a very specific set of parameters that makes their experience simple as well as eliminates the need to go to another website to accomplish a task such as making a purchase or finding the exact information that they need. For example, you can place a order right from a business without ever having to leave your messaging service.

Connects with a larger mobile audience

As chat bots become more popular the need to use another app will decrease making it much easier to attract the growing audience on mobile and voice search. The technology is still being perfected but has come a long way in even just one year, especially with the popularity of Amazon Alexa devices. This gives brands a chance to capture more sales in one simple step and place of origin.

Setting up your own chat bot on Facebook Messenger does not require expertise or technical skill when using the right tools such as ChatClub, ManyChat, ChatFuel, and more. Once you have it set up it will be easier to create more bots in the future. A few things to keep in mind when creating these are:

  • Make sure that it helps your audience, and does not annoy them
  • Allow your purchasers to have a seamless and pleasurable experience
  • Keep the menus simple and to a minimum
  • Leave an opportunity to connect with a real human in your organization

Facebook Messenger is about building relationships with your community in a personalized way. The technology should serve as a way to enhance your business or brand rather than move toward complete automation. The key is to make the user experience the best that it can be. Over time this people-driven marketing strategy will create more loyal customers who will be more apt to remember your business and recommend it to others.

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10 Tips for a Perfectly Irresistible Blog Post

Blogs influence the buying intentions of 63% of Internet users. Does it make you want to boost your blog posts? Wondering how to make them more meaningful, exciting and thrilling? The answer is in 10 tips…

Most often, the user wanders with a distracted eye in the twists and turns of the blogosphere. You must catch his attention despite the circumstances: while he is drinking his bowl of cereals a tablet balanced on his knees; when writing the presentation of the annual report of his box for the General Assembly next Thursday by surfing the Web; or when he goes home (too) late at night after a (too) long day of work checking (too) quickly his emails on his smartphone. So it will be necessary to develop some spells and other spells to get to hang and captivate.

Because in terms of content marketing, an error is quickly made, see the top 10 tips to create content that will enchant your targets.

1. CREATE AN EXCITING TITLE

It all starts with the title. But everything can also stop with a title not convincing enough. It’s really your bait. Offer him great care. Your title should also be clear on what will follow. It must provide the promise that your article will answer. Do not hesitate to step out of the rank by proposing an original title, unexpected or surprising.

Here are 10 qualities that an ideal title must have:

  • Copywriter: dynamic and seductive with strong words;
  • Explicit: clear and precise about its object (no metaphor, no SMS language);
  • Intelligible: easily understandable by the greatest number;
  • Specific: not “some tips”, but “10 tips”;
  • Honest: no promise that we do not hold, nor lies (pay attention to clickbait);
  • Creative: demonstrating its added value;
  • Custom: specifically for your audience
  • In short: between 7 and 10 words;
  • Optimized: using the main keywords;
  • Unique: no copy-paste.

2. BE PUNCHY WHEN HOOKING

“There is no need to have talent in the fifth row if the reader does not exceed the third”. Your readers want to know as quickly as possible what your article is about, if they are concerned and if it will give them a real answer or added value. Web writing does not like periphrases and other figures of speech. We must get to the heart of the matter quickly.

3. BUILD YOUR VALUE GRADUALLY

Do not go along with assertion without making the demonstration. You have to argue and support your words. Your blog posts should cite their sources, advance their references, illustrate examples and frame their quotes. Offer solutions within the reach of the greatest number with kindness, honesty and a sense of reality. You must offer concrete and pragmatic explanations.

How to assert your expertise? You have to build your brand, patiently and progressively. Do not force your audience to see the value of your content. It does not work.

4. ADDRESS YOUR TARGET

You do not write for yourself, nor for “whoever will read the article”. Too much do it though. Your blog post should be written with your target in mind. Also, write more of “you” and less of “us “. The empathy you demonstrate then is a source of commitment from your audience.

How to target well? Detail your buyer personas, i.e. your typical customers, growth, and content marketer. Your blog post needs to solve a bread (pain point) that meets your target. That’s why it’s so essential that you know her well. This understanding of who she is will help you get more conversions.

5. GO AROUND YOUR SUBJECT

Some say that a blog article must be at least 1000, 1500 or even 2000 words. Without going into this debate of the magic number, it is indeed necessary to provide sufficiently rich, dense and deep content for the targeted targets. Your ticket must offer real added value compared to the existing one. An article flying over a topic is of no interest.

Nevertheless, your blog should contain different lengths of articles to not tire your audience. Also, news posts must alternate with feature articles. As a result, if you work with an external service provider, be sure to order your articles with varying lengths that can adapt to the themes developed.

6. OFFER MULTIPLE LEVELS OF READING

Internet users read about 20% of the words on a webpage. It’s really little! However, you can facilitate and encourage your audience by offering different levels of reading.

  • How to organize the reading of your targets? Several tips can help you:
  • Prioritize information with titles and subtitles;
  • Highlight your text with bold and italic;
  • Favor short sentences and paragraphs;
  • Integrate bulleted or numbered lists;
  • Illustrate your writing with images and other illustrations.

7. USE EMOTION

To engage your audience, emotion is a strong vector. Play on the sensitivity of your readers. Go get their fear, their laughter, their astonishment, their satisfaction, their sadness … If you touch your audience in the heart, it will focus more on your blog and your business.

Emotion is what gives depth to your blog post. It saves you from being cold, boring and dull. For what benefits? You captivate your audience and reduce the distance between yourself and yourself. ”Emotion is the very foundation of what makes brands connect with consumers”.

8. SPEAK TO YOUR AUDIENCE

When you write an article, you are not a great professor at a prestigious university in a crowded amphitheater. You are a friend who offers practical and realistic advice. Because 80% of customers trust the information presented in blogs (ComExplorer – 2015), show your target the direction of your conversion funnel, as any good friend would.

Your readers will be much more affected and therefore engaged. You need to educate your audience, build a community and bring out ambassadors of your brand. In short, build as patiently a lasting relationship. We cannot repeat it enough, content marketing is a long-term strategy.

9. ACT AS PART OF A DOCUMENTED STRATEGY

Only 32% of B2B marketers have a documented content marketing strategy, according to CMI and MarketingProfs – 2016. Your blog is one of the links in your marketing strategy. Your articles must fit in. Do not go into setting up a blog without having strong guidelines, built and written to guide you.

Lee Odden, CEO of TopRank Marketing, compares the marketers to Alice wandering in Wonderland. He mentions the lack of planning and guidance as an additional cost generator. Which? Fewer leads, less turnover, and little differentiation.

10. TEST AND EVALUATE DIFFERENT ORIENTATIONS

The advantage of the blog post is that you can plant one, you always have others to write. Also, take the opportunity to test different approaches, being careful not to lose your readers.

Use your attendance statistics and your audience’s comments. When an article works, try to analyze the reasons for its success to reproduce them. Is the theme bearer? Decline your article by making a series. Then you will make an ebook. The shape of the article likes? Make it your model for your upcoming items.

And be aware that once your sublime blog article is written you are far from having done all the work. You still have the promotion of your content to implement and it is far from being incidental…

Did these 10 tips help you? What proportion of them do you use in your blog posts? Do let me know in the comment below.