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If You’re a Tech Marketer, You Need These 8 Content Marketing Trends for 2019

geralt / Pixabay Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one … Continue reading

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Internal Linking Strategy 101 [Infographic]

Attracting high-quality traffic that converts is one of the benefits of having a Search Engine Optimization (SEO) strategy in your business. However, as many marketers are aware of, SEO is not a strategy that can be understood easily, let alone … Continue reading

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What Serverless Is and What it Means for You – Part 2: Challenges and Considerations for Choosing the Right Serverless Solution

AWS Lambda? Azure functions? Openwhisk? Fission? As you’re considering Serverless and looking for ways to get started (with shedding all your infrastructure-worries :-)), here are some considerations and ‘gotchas’ to be aware of when choosing the right Serverless solution to … Continue reading

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently … Continue reading