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AT&T has two new unlimited plans and exclusive deals for parts of the U.S.

AT&T Unlimited Plus Enhanced costs $10/month less and has more hotspot data.

AT&T’s two unlimited plans – Unlimited Plus and Unlimited Choice – are about to get upgraded.

During the madness of nonstop news coming out of MWC 2018, the carrier’s announced two new plans joining its lineup, including Unlimited Plus Enhanced and Unlimited Choice Enhanced.

The exact details on these two offerings are still fairly murky, but here’s what we know so far. Plus Enhanced starts out at $80/month for one line and comes with 15GB of monthly hotspot data. Compared to the current Unlimited Plus plan, that’s $10 cheaper per month with 5GB of extra hotspot allowance.

As for Unlimited Choice Enhanced, things are still unclear at the moment. AT&T says customers on the new plan will get four lines of unlimited 4G LTE, but that’s about the same as the current Unlimited Choice that costs $39/per line with four lines. If/when more info is made available, I’ll update this post accordingly.

Along with this, AT&T also announced a few market-specific deals that are coming to the U.S.

  • New York City – If you upgrade to one of the above Enhanced plans, you can get a free year of DirecTV Now’s Live a Little package. If you want even more channels, you can use the $35/month bill credit towards a more expensive plan and just pay the difference.
  • Chicago – After ditching your current carrier and switching to AT&T’s Unlimited Plus Enhanced, you’ll get free home internet for life. That’s right – AT&T will give you home internet access without charging you a dime for it. You’ll be limited to the 50 Mbps plan for this offer, but just like the one above, you can take the $30 monthly credit and apply it towards faster speeds.
  • Los Angeles – Lastly, our readers in LA can buy one phone and get another for free. AT&T says this is available on “the latest smartphones”, and you’ll need to activate both phones on an AT&T Next plan while adding a new line of service.

T-Mobile and Sprint announce first markets to support their 5G networks

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ASUS ZenFone 5 hands-on: This iPhone X runs Android

Yo dawg, I heard you like notches…

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Are clones inherently bad? I’m not talking about Dolly the sheep or the clone army from Star Wars Episode II, but the typical kind we see in consumer electronics: one company makes a thing, its good ideas permeate into our shared culture, and other companies, wanting to stay on trend, copy one or all of those good ideas.

The ASUS ZenFone 5 is an unabashed iPhone X clone, so much so that during a press briefing in Barcelona during Mobile World Congress, the company’s head of marketing, Marcel Campos, admitted that his phone is regularly mistaken for Apple’s latest flagship. He also said that’s not such a bad thing: after years of skirting around the language of mimicry, ASUS is finally leaning into the fact that its phones are heavily influenced by the hardware and software that emerge from the secretive labs of Cupertino.

Of course, there are limits to what ASUS can produce given its size, engineering legacy, and desired market. The ZenFone 5, which comes to market in May for “around half the price of the iPhone X,” according to the company, runs Android, and its notch contains the standard array of sensors that adorn most devices from its competitors. In other words, the phone’s most distinguishing design choice is not just a blatant copy of another company’s original idea, but it’s also functionally hollow.

ASUS also claims that its phone utilizes AI for a number of situations to improve everything from camera quality to the color temperature of the 6.2-inch AMOLED panel, but these are features that have existed for years on other phones with no dedicated AI chips.

So does the ZenFone 5 have any redeeming qualities? And will it be worth buying when it goes on sale? I played with it for about an hour, using its toned-down version of Android 8.0 Oreo — besides ASUS’s predilection for design mimicry, the most common complaint levied against it has been its software bloat — and came away impressed with how well everything came together. The notch, like the cutout on the Essential Phone, gets out of the way when an app doesn’t support it, cutting off the content just below the perimeter. And because the phone’s display is in an extra-tall 19:9 aspect ratio, there’s always plenty of vertical space for apps to scroll and wide-screen content to scale. When an app does support the notch, like Google Maps, it scales up intelligently and looks great as a result. As far as counterfeits go, this one is pretty carefully orchestrated.

The phone’s specs are impressive for a phone of its ilk: Snapdragon 636 processor (down from a 660 from last year’s ZenFone 4, likely to cut costs), between 4GB and 6GB of RAM, a dual camera setup with Sony’s flagship 12MP sensor as the primary, stereo speakers that are loud, battery-preserving fast charging, basic face unlock support, a rear fingerprint sensor, and a metal-and-glass body. ASUS will also offer a Snapdragon 845-powered ZenFone 5X later this year at a higher price.

These are some of the loudest speakers I’ve heard on a phone.

Let’s talk about those speakers for a moment: ASUS says that it tuned them to be room-filling, with extra-large cavities for true bass, and thoughtful equalization that projects proper separation and sound stage. Despite demoing the speakers with the tragically-overplayed single, ‘Despacito‘, it was clear that ASUS did a great job getting as much volume and depth as possible from its mobile speakers.

Aside from sound, ASUS says it put a tremendous amount of thought into its dual camera array, building on the success of the ZenFone 4’s combination. The Sony IMX363 sensor is new to the market, replacing the IMX362 found in previous ZenFones; it has 1.4um pixels, dual-pixel autofocus, and high light sensitivity, and is paired with an f/1.8 lens with optical image stabilization. ASUS hasn’t traditionally been known for its camera strength, at least when compared to the big names in the phone business, but I came away impressed after snapping a few shots in poorly-lit areas of ASUS’s Barcelona offices.

The secondary camera is comprised of an 8MP sensor and a wide-angle f/2.2 lens, which based on my experiences with devices like the LG V30 and Moto X4, I enjoy more than the telephoto or monochrome alternatives. Such a setup also facilitates portrait mode, which I only got to hastily test but showed promise.

ASUS prides itself on producing beautiful phones, but while the ZenFone 5 adopts the well-known concentric circle design from the company’s laptop lineup, the phone feels too light and concerningly fragile. It also irks me that ASUS placed its cameras in the same left-side vertical orientation as the iPhone X.

The parroting of Apple’s design language continues into ASUS’s version of Android. Still referred to as ZenUI, and significantly decluttered compared to last year’s models — ASUS says there are no duplicate services and only two pre-installed apps — almost every pixel has been rendered to imitate iOS 11 in some form. ASUS can only go so far given Android’s inherent navigation paradigms, but this is about as far from Material Design as I’ve ever seen on an Android phone.

ASUS is certainly not the only company designing Android phones with notches, nor is it alone in trying to rebuild iOS within Android’s framework. In fact, there are rumors floating around that Google will bake notch support in some form into Android P, which would give developers more control over how their apps behave when portions of the screen are covered obscured. Companies like Doogee, OPPO, Vivo, and even Xiaomi, are known for borrowing Apple’s ideas, but none of them have large distribution outside Asia, where the iPhone is often prohibitively expensive. But ASUS has always claimed that it values innovation and unique ideas.

Whether you come to covet the ZenFone 5 will come down to how much blatant apery you can tolerate in your phone’s physical and digital design. More simply, it will come down to whether you’ve ever considered what it is like to run Android apps on an iPhone.

If that idea turns you off, this is not(ch) your next phone.

See at ASUS

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Best Game Controllers for Chromebooks in 2018

These are the controllers to check out if you want to game on your Chromebook!

With the addition of Android apps, Chromebooks can be used for reading e-books, using certain productivity services or — most importantly — playing games. Problem is, most Android games aren’t optimized for using a keyboard and trackpad. Fortunately, there are a few great controllers you can use with your Chromebook.

  • Best overall
  • A retro pick
  • From your favorite console

Best Overall

SteelSeries Stratus XL

See at Amazon

This controller is also our pick for the best game controller for your Android phone or tablet, and with good reason: it’s well built and perfectly optimized for Android. The larger size will mean it’s as comfortable as an Xbox One controller, which is no small feat. It also boasts more than 40 hours of gameplay from 2 AA batteries, perfect for long gaming sessions.

Bottom line: The SteelSeries Stratus is a great choice for your Android phone, which makes it a great choice for your Chromebook.

One more thing: This controller can also work with your Windows or Mac computer, as long as you download the driver from SteelSeries’ site.

Why the SteelSeries Stratus XL is the best

An Android app running on your Chromebook is (mostly) just like the same app running on your phone or tablet. Stratus markets this controller specifically for Android games, so it will work wonderfully with your Chromebook. The comfortable design and long battery life will let you game for long periods of time as well.

A retro pick

8Bitdo SF30 Pro

See at Amazon

Playing some retro emulators? Complete the ensemble with the 8Bitdo SF30 Pro. This controller is styled after the SNES controllers of yore, but with Bluetooth connectivity and extra buttons to play modern titles. This controller works perfectly with Android devices, Chromebooks, and PCs. The battery only lasts 14 hours, but that makes the controller even lighter.

Bottom line: The 8Bitdo SF30 Pro is a great choice if you want that retro feel with your games, or if you just want a more compact option.

One more thing: The SF30 Pro is re-charged over USB-C, so you may be able to use the same charger that you use for your phone and Chromebook. You can also use this with a Windows PC over USB and Bluetooth.

From your favorite console — probably not worth the effort

PS4 Dualshock 4

See at Amazon

While finding a controller that works is great, being able to use one you already own is even better. Unfortunately, the Dualshock 4 controller from the PlayStation 4 isn’t something we can recommend. You’ll have an easy time getting it recognized and things look to be working, but once you try and use it with your favorite game things may go south very quickly.

Bottom line: If you already own a PS4, you should try it, but don’t be shocked if it doesn’t work with some or all of your games.

Xbox One controller

See at Amazon

While newer Xbox One controllers feature Bluetooth connectivity, they don’t actually work with Chromebooks. Like the PS4 controller, these can pair with your Chromebook or connect with a wire, but when you try to play any games it just doesn’t work.

Bottom line: Even if you already own an Xbox One controller, you’ll probably need to buy a different controller to use with your Chromebook.

What say you?

There are plenty of controllers out there, and you can test your controller with this website. Which controller do you use to game on your Chromebook? Let us know down below!

Chromebooks

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  • The best Chromebooks
  • Should you buy a Chromebook?
  • Google Play is coming to Chromebooks
  • Acer Chromebook 14 review
  • Join our Chromebook forums
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UK residents can now control Amazon's Fire TV with Echo speakers

The walled-garden gets even better.

Although there may no longer be an official YouTube app, Amazon’s Fire TV platform is still a great way for consuming all your favorite content on the big screen – especially if you have an Amazon Echo, too.

On February 27, Amazon announced that residents in the United Kingdom can now control their Fire TV by talking to their Echo smart speakers – something the U.S. has had since last August.

This functionality is rolling out to all Fire TV boxes, sticks, and television sets, and it enables you to begin shows, control video playback, and much more on your TV by just using your voice.

In addition to these media-centric controls, you can also ask your Echo speaker to open apps on your Fire TV and stream video feeds from any Alexa-connected smart security cameras that you have.

If you’ve got a Fire TV and Echo, is this something you’ll be checking out?

Amazon Fire TV

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  • What’s new on Amazon Prime Video
  • Read our full review!
  • Get the latest news
  • Join the discussion

Buy at Amazon

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Moss for PlayStation VR: Tips, Tricks, and Cheats!

If you’ve gotten stuck quite a few times while playing Moss, here are a few tips and tricks on how to beat the game.

Everyone knows by now that Moss is a cute game that follows around Quill as she adventures through her town to save her uncle.

Every action you do in the headset has an effect on the world, so you have to use that power to help Quill out. However, there may be some parts that cause you a bit of headache and can be difficult, so here are a few tips and tricks to get through those sticky situations.

See at Amazon

Take in the story

Moss is all about the story telling as well as the puzzles. You start off the game inside a library, staring at a book with no name, but you will quickly learn about the story behind the town of Moss and all it’s been through, as well as the backstory to our hero, Quill.

As you would with a regular video game, listen to the story behind the puzzles and take in the scenery. If you’ve been paying attention, some parts of scenery will tie in the backstory of our hero and his town. The story is very important to the game and it will really suck you in, so keep your ears open.

Don’t forget the scrolls

In every chapter there are hidden scrolls to be found, and once you get enough a secret will be unlocked. You can notice all the pieces adding up on the side when you go back to the book mode of the story. They’ll continue to create a design on the right hand side until you have all of the scrolls

Make sure to check every level over, even areas you wouldn’t think to check, because the scrolls may be lurking there. There are a few out in plain sight, but even more are hidden in the shadows of the world. If there’s a random ledge or a hidden corner, take a peek there to make sure you didn’t miss anything.

Keep moving

The biggest mistake you can make is taking the levels too slow. This game is about timing in some of the puzzles, and you’ll have to know when to jump even if you seem to be holding an object. There are some leisurely obstacles in this game, but for the most part, you’ll want to be on your toes.

You’ll also have to tackle some enemies as well, as you would in a regular RPG. Some of these enemies will be quicker than you, so you’ll have to master the art of evading before they get to you.

As you’ll see in the game, X and square are going to be your best friends. Quill is not a particularly sturdy champion, especially in the early parts of the game, so you’re going to have to be constantly moving in combat to survive.

Keep your eyes peeled

Some levels seem a bit tricky, but there are less than obvious signs to show you where to go. Whether it’s a subtle white ledge for you to jump on or a metal object that you can push and pull, there are little ways that help you make your way through the levels.

Although in some levels it may seem like these subtle hints are a bit overhaul on some levels, they will be a saving grace on your harder levels. This will be helpful as the levels get tougher and more strenuous when you get further in the game.

See at Amazon

PlayStation 4

  • PS4 vs. PS4 Slim vs. PS4 Pro: Which should you buy?
  • PlayStation VR Review
  • Playing PS4 games through your phone is awesome

Amazon

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You can finally sign up for PlayStation Vue on your phone

Local channels are also available wherever you go.

PlayStation Vue is one of my personal favorite live TV streaming services to-date, but one thing that’s remained a constant annoyance since its debut almost three years ago is the sign-up process. Up until now, PlayStation Vue has required you to have a TV in order to create and register your account. Thankfully, that restriction is being eliminated.

In an interview with Engadget, PlayStation Vue head Dwayne Benefield said the change was being made because “more and more people start these cord-cutting services on mobile” (true) and that “It also gives us opportunities with segments like college students, who might not have a TV in the first place.”

It’s worth noting that you’ll be limited to just three simultaneous streams if you sign up on your phone or laptop, but as soon as you connect a TV to your account, you’ll be bumped up to the regular five streams.

Along with this, PlayStation Vue is also letting its subscribers watch regional sports and other local channels no matter what city you travel to. Thanks to this, you’ll be able to stay on top of local news, weather, sports, and more even when on vacation or traveling for work.

PlayStation Vue costs $39.99/month, but you can pay as much as $74.99/month as you add more channels – including HBO, Showtime, and EPIX.

See at PlayStation Vue

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Amazon has purchased smart doorbell maker Ring for over $1 billion

Similar to Zappos and Twitch, Ring will retain its own branding.

Ring is a fairly big name in the smart home gadget space, and it’s most well-known for its doorbells and security lights. One of its biggest competitors is the Google-owned Nest, and according to a report from Reuters, Ring’s just been purchased by Amazon for over $1 billion.

Similar to Amazon’s acquisitions of Audible, Twitch, and Zappos, Ring will continue to operate as it currently does and retain its own branding while integrating Amazon tie-ins as the company sees fit.

Commenting on this, a Ring spokesperson said:

Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world. We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.

Both the Ring Floodlight and the Ring Doorbell Pro have received high praise from Mobile Nation‘s own Modern Dad, and it’s likely Amazon will use this acquisition to create new features for Ring and Echo users.

On the other side of the octagon, Nest is expected to take on Ring with the Nest Hello this March, and now that the company is merged with Google’s hardware team, there’s a good chance we’ll see exciting things come out of that partnership even later in the year.

Things in the smart home space are quickly heating up, and now that we’re here, I’ve got to ask you – Team Amazon/Ring or Team Google/Nest?

Amazon buys smart doorbell and camera maker Blink

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ASUS ZenFone 5 and ZenFone 5 Lite ditch the bezels

The ZenFone 5 ditches screen bezels and brings a little brother along to Barcelona.

Today at Mobile World Congress 2018, ASUS announced two new phones: the ZenFone 5 and the ZenFone 5 Lite. What they have in common is a huge aspect ratio display that gives users as much display area for the smallest body sizes possible.

The 6.2-inch full HD AMOLED display on the ZenFone 5 has a bezel that is hardly noticeable, barring a notch along the top for the earpiece and camera. It’s more than a pretty face, though. Inside the upper-end ZenFone 5Z is a Qualcomm Snapdragon 845 processor with 4 GB of RAM and a 3300 mAh battery. ASUS is boasting new AI technology applied in the rear dual camera system that can automatically detect scenes and applies ideal settings accordingly. This AI engine adds a bunch of other conveniences, like automatically increasing or lowering call volume based on ambient sound, and monitoring your charging habits to prolong battery lifespan.

The ZenFone 5 Lite sports a 6-inch 18:9 full HD display, also reducing the bezels significantly. The major differentiator from the ZenFone 5 is a dual front-facing camera and front-facing LED flash, which is very much in line with the previous ZenFone Selfie series. The primary front-facing 20 megapixel Sony IMX376 camera has a relatively large f/2.0 aperture for sharper low-light photos. A second 120° wide angle camera on both sides ensures you can leave the selfie stick at home.

Those who have been following ASUS for awhile may recall that they actually made a ZenFone 5 in 2014. As an homage to that highly successful ZenFone, they’ve titled their unveiling event as #Backto5. This is the first time ASUS has had a major presence at Mobile World Congress, and to mark the occasion, they topped off the unveiling with a big concert by OK Go.

To catch up on the event and devices, you can follow the livestream replay here. Check out our hands-on from our own Daniel Bader over here.

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WP Event Manager: A complete solution for creating an event listing site on WordPress

What is WP Event Manager?

WP Event Manager is a lightweight, open source, scalable and full-featured event management plugin for adding event listing functionality to any WordPress site.

Event listings are popular since they allow visitors to track down events in their area, based on their interests and availability. Therefore, if for example you run a music website, adding a concert listing onto it could definitely increase your audience interest in your site. Same goes for most blogging niches.

WP Event Manager allows users to submit their events, so as the site owner you won’t have to track down events and add them to your site, event managers and promoters will do it themselves.

Before I show you how to install the plugin, let’s take a look at its basic features:

  • International support for multilingual translations
  • Shortcode powered
  • Event submission forms are easily editable and customizable
  • Comes with WP widgets, allowing you to list recent or future events
  • Optimized for speed and SEO
  • Template files for easy override
  • Extensive documentation
  • Free! (Although add-ons aren’t)

Sounds promising, doesn’t it? Here are a few helpful links for you to get started, and bookmark if you plan to use WP Event Manager on your website:

  • WP Event Manager website
  • WP Event Manager documentation
  • Add-ons
  • Examples of websites using WP Event Manager

Installing WP Event Manager on your site

To install WP Event Manager, simply login to your WordPress dashboard, and navigate to Plugins > Add New. Type WP Event Manager in the search field.

Be careful as there are a few other plugins with similar names available, which can cause some confusion. I’ve enlighted the plugin to install in the screenshot below:

Once you have located the right plugin, click on Install. After waiting a few seconds, the plugin will be downloaded and ready for you to activate it. You can do so by clicking on the Activate button.

At this point, the plugin is activated and working, but in order for it to work properly, you need to add shortcodes to pages. WP Event Manager provides a wizard that will create 3 pages (Events, Post an event and Event dashboard) and add the corresponding shortcodes to them.

In most cases, running the wizard is the best and easiest option – simply follow the two easy steps provided and the wizard will create the pages and shortcodes you need for using WP Event Manager in your website.

In the case that you would want to install the plugin on an existing site, it can be better to add the shortcodes where you want each part of the plugin to appear.

For a comprehensive list of available shortcodes, please refer to WP Event Manager documentation.

I have installed a copy of the plugin on my testing server (provided by Kinsta.com). After adding a few test events, here’s how the site looks like:

As you can see, the plugin works out of the box without any coding required and integrates well within the WordPress theme of your choice. I have tested it with Twenty-Seventeen, Twenty-Fifteen, and a few Bootstrap-based themes.

WP Event Manager field editor

WP Event Manager features a field editor, which allows you to create, manage, and delete any form fields without any coding knowledge. Even if you’re a developer yourself, you will appreciate how time-saving this feature is.

To access the field manager, navigate to Event Listings > Field Editor in your WordPress dashboard. Here’s what you’ll see:

Any of the default form fields are 100% editable: you can change the label, the input, placeholder, order and set a specific field to be required or optional. Any default field can be removed, and you can create any other field you’d like.

That way, you can customize the event submission to fit all of your website needs, in a fast and very easy way.

Options for developers

While WP Event Manager works great straight after installing, many users would want to be able to customize the plugin to fit their (or their clients’) specific needs.

After checking out the plugin code, it appears that WP Event Manager is properly written, using WordPress coding standards. It also provides a template file override, which allows developers to customize the plugin templates (such as the event listings or login form) without having to alter the plugin core files.

This works like in many other plugins: all you have to do is to copy the templates directory from the plugin and paste it in wp-content/themes/your-current-theme/wp-event-manager directory. Once done, you can safely edit any of those files in order to meet your site requirements, without compromising its security.

WordPress Plugin developers can also override template files by applying the event_manager_locate_template filter:

return apply_filters( 'event_manager_locate_template', $template, $template_name, $template_path );

WP Event Manager also features template tags, used for outputting event information within the loop. You can get a detailed list of those in the plugin’s documentation.

WP Event Manager Add-ons

WP Event Manager offers a wide variety of add-ons that will expand the functionality of the core plugin.

Most add-ons are priced $19 or $39, and allow you to do things such as paid registrations, recurring events or integration with other services.

Here are a few of those add-ons:

  • Calendar: allows you to display a calendar that lists future events.
  • Google Maps: allows you to find events by location.
  • Sell tickets: allows you to sell tickets for events on your website.
  • WooCommerce paid listings: integrates with WooCommerce in order for you to charge advertisers for listing their events on your site.
  • Recurring events: allows you to automatically relist events happening on a regular basis.
  • Event alerts: allows registered users to receive alerts based on searches.
  • Export: allows you to backup/export the plugin data.

For a complete list of all WP Event Manager add-ons, head over this page which lists them all.

SEO & Speed

One thing I really wanted to test was the site loading speed after adding WP Event Manager. Some plugins can considerably slow down your site due to a large number of assets, which is a bad thing for your SEO as well as for user experience.

I headed to Google PageSpeed Insight. Please note that for testing purposes, my test site doesn’t use any caching system nor speed optimization.

The page scored at 81/100 on desktops and 51/100 on mobiles.

Conclusion

I’ve enjoyed, and had a positive experience testing WP Event Manager. The plugin is easy to install/configure, and it basically takes just a few minutes for it to be functional on your site.

As a developer, I’ve enjoyed the clean code and how plugin developers made the plugin with customization in mind. As a result, it’s easy to customize the plugin for it to fit your (or your clients’) needs. The wide range of add-ons available offers lots of possibilities for those looking to take their events site to the next level.

The SEO optimization as well as the general speed of the plugin confirms the fact that WP Event Manager is a very solid option for anyone wanting to create an event listing site on WordPress.

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Sales Prospecting Tips & Tools for a Better Prospecting Strategy

Are you struggling to find relevant sales prospects for your business? Or perhaps you’re looking for ways to improve your prospecting strategy – whatever the case may be, you’re in the right place. Sales prospecting might be a long and arduous process at times, but with the right tools and tips to help, you can make your job much easier. Read on for 5 useful sales prospecting tips and tools for a better prospecting strategy.

Here’s a quick look at what we’ll be covering in this article:

  • How to use LinkedIn’s Sales Navigator to improve your LinkedIn prospecting
  • How to discover a prospects’ direct contact details
  • How to use tools to identify your website visitors and discover prospects
  • Why and how to use video in your sales emails to increase your sales prospecting

Find better-targeted sales prospects and quicker with LinkedIn Sales Navigator

LinkedIn is an extremely powerful platform when it comes to sales prospecting; in fact, one might argue it’s one of the best tools for sales reps.

You can use it to research companies and their employees, discover new companies, and much more – but, to get the most out of it from a sales perspective, it’s worth investing in either one of the pro plans or better yet, in the LinkedIn Sales Navigator; not only will it help you be more productive with your time, but it will also help you discover more potential prospects:

  • Access to ‘advanced lead’ search for better, more targeted results. As you can see in the image below, you have access to all kinds of search filters, such location and even postal code, work title, security level, years at the current company, and much more:

Sales prospecting tips & tools for a better prospecting strategy

  • Organise your prospects with tags, leave notes, and integrate with your CRM tool to make sure all of your prospects are in one place
  • Get targeted lead recommendations based on your particular needs:

Sales prospecting tips & tools for a better prospecting strategy

  • Get real-time updates on all of your sales leads and prospects, such as any job changes
  • Other useful features include the ability to see who’s visited your profile in the last 90 days and the ability to send InMail messages, even when you’re not connected to the prospect

Reach your sales prospects directly with & get the right person on the line

While you can find and reach out to prospects on LinkedIn and other social media channels, it’s always better to contact them via their direct contact details, such as their phone number or regular email address.

And it’s not just social media contacts, of course; any time you reach out to a prospect, you have a better chance of getting a response back if you use the right contact information.

There are plenty of tools that allow you to search for people’s contact info, but Lusha is one of the best; that’s because it’s completely up to date (most other similar tools I’ve tried often have out-of-date contact details) and because it provides both email address and direct phone numbers.

Plus, there’s a Chrome extension that works with both Twitter and LinkedIn; once you’ve set it up, every time you browse a user on one of the 2 networks, you’ll be able to check whether Lusha has their contact information in their database:

Sales prospecting tips & tools for a better prospecting strategy

Then, simply click on ‘show’ to see their full details – you only spend a credit when clicking to view someone’s contact.

Identify your website visitors for better sales prospecting

The best prospects are those that come to you – however, it’s up to you in many cases to identify them.

Technology is now making this easier than ever as you can see in real time what companies are visiting your website.

One of the tools that does this beautifully is Hubspot; you can use it to track and identify your website visitors in real time:

Sales prospecting tips & tools for a better prospecting strategy

Plus, you get a lot of other useful information for each company, such as the number of page views, the number of people from the respective company that visited your website, and which pages they visited.

This presents a wonderful opportunity for sales reps and businesses, as it allows them to discover prospects that are showing real signs of interest. Not to mention, it allows you to focus on the best prospects so that you can get better results from your prospecting, and faster.

What’s more, you can also filter through all the prospects and visitors in your list using a variety of criteria, such as location, number of total visits, and the companies’ size. This, once again, helps you focus on the most relevant and promising prospects first.

Use more video in sales emails to improve prospecting

It’s no secret that video is huge right now (well, it’s always been huge – but now marketers and social networks are taking more notice of it than ever) and that it can help improve your results overall: from more engagement on social media to better conversion rates on your landing pages.

When it comes to sales prospecting, video can be highly effective. For example, studies have found that using the word ‘video’ in email subject lines can boost open rates by 19%; what’s more, adding a video to your marketing emails can boost your CTR by 200-300% and adding one to your landing page can improve your conversion rates by 80%.

Or, if these numbers aren’t enough to convince you, take a look at Hubspot’s case study to see how they quadrupled their sales opportunities by using video.

Clearly, video works and it works very, very well.

One of the ways that you can use video for better sales prospecting, is to create a personalized video for your top prospects. Basically, your video can say everything you would’ve said had you sent them a text-only video. Not only does it increase your chances of getting the email open (don’t forget to use the word ‘video’ in your subject lines!) but it also increases the chances that the prospect will actually take the time to listen to your message rather than having to read a long (and likely boring) email.

However, make sure you don’t overdo it – if your video is too long-winded or just simply boring, they’ll probably lose their interest very quickly. Keep things short and sweet and make sure you cover all the important points – basically, what you would’ve told them had you sent them a regular email.

Conclusion

Technology allows sales reps to do so much more now than they could just a few years back. To recap what we’ve discussed in this article, you can now:

  • Use LinkedIn Sales Navigator to find qualified sales leads and prospects more easily, so that you only spend your time on quality prospects
  • Use a tool to find direct contact information; this way, you can make sure you’re targeting the right person and that you’re reaching them via the contacts they actually use on a regular basis, therefore increasing the chances of getting a response
  • Use Hubspot or similar tools to track and identify the prospects that are visiting your website in real time. This increases the chances of converting these prospects into customers
  • And finally, last but not least, use more video in your sales prospecting strategy as numerous studies found it performs much better than text

What are some of your top sales prospecting tips? Which tools do you use to help with prospecting?